Heads or tails? Random fluctuations in the brain determine how we make decisions when faced with two equally appealing options, scientists say.
An emerging field of study known as neuroeconomics is combining the economists' insights with scientific study of the brain to learn more about decision-making processes and how they can go awry.
"Neuroeconomics is not only helpful for the development of better economic theory, it is also relevant from a clinical point of view," said ..
Read more at:
http://economictimes.indiatimes.com/articleshow/27123351.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst
An emerging field of study known as neuroeconomics is combining the economists' insights with scientific study of the brain to learn more about decision-making processes and how they can go awry.
"Neuroeconomics is not only helpful for the development of better economic theory, it is also relevant from a clinical point of view," said ..
Read more at:
http://economictimes.indiatimes.com/articleshow/27123351.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst
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