Samsung has a new ad campaign entitled "Stay New" which is geared towards customers in India, focused on pushing the purchase of their latest phones.
Samsung has recently launched an advertising campaign in India to try not only to win over new customers, but to encourage existing Samsung users to buy the newest phones and models. The program "Stay New" allows user to purchase a phone in several payments, but also then upgrade their device after six months to a newer model. This is similar to ad campaigns launched by other phone companies in the past which are always encouraging the user to have the very latest phone from the company. "We are targeting a significant number of new users joining the Samsung family," stated Vineet Taneja, Samsung India's Mobile and IT head, "This not only offers an 18-month EMI programme but also an Easy Buy Back, which will help users upgrade to newer models."
As new devices are constantly pouring out of major phone companies, it is in their best financial interest to keep users purchasing the latest smartphones. But for Samsung, this program will be rolled out temporarily. Beginning on January 1, the campaign will last until March 31. The program was made possible by Samsung's distributor Ingram Micro, which enables Samsung's customers to upgrade after six months, and up to twelve months, to a newer phone. Currently, the gadgets for which this program applies inclue the Galaxy Tab 3 and 10.1, the Galaxy Note 2 and 3, and the Galaxy S3, S4, and S4 Mini.
Samsung has recently launched an advertising campaign in India to try not only to win over new customers, but to encourage existing Samsung users to buy the newest phones and models. The program "Stay New" allows user to purchase a phone in several payments, but also then upgrade their device after six months to a newer model. This is similar to ad campaigns launched by other phone companies in the past which are always encouraging the user to have the very latest phone from the company. "We are targeting a significant number of new users joining the Samsung family," stated Vineet Taneja, Samsung India's Mobile and IT head, "This not only offers an 18-month EMI programme but also an Easy Buy Back, which will help users upgrade to newer models."
As new devices are constantly pouring out of major phone companies, it is in their best financial interest to keep users purchasing the latest smartphones. But for Samsung, this program will be rolled out temporarily. Beginning on January 1, the campaign will last until March 31. The program was made possible by Samsung's distributor Ingram Micro, which enables Samsung's customers to upgrade after six months, and up to twelve months, to a newer phone. Currently, the gadgets for which this program applies inclue the Galaxy Tab 3 and 10.1, the Galaxy Note 2 and 3, and the Galaxy S3, S4, and S4 Mini.
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